HANDCRAFTED IN MICRO BATCHES IN BROOKLYN, NEW YORK

MINIMALIST, UNISEX BOTANICAL FORMULAS

VEGAN-FRIENDLY, CRUELTY-FREE, AND SUSTAINABLY PACKAGED

We believe in skincare that is simple, clean, and effective. We believe in fewer ingredients and exceptional quality. And we love the idea of fewer products too - our skincare routines shouldn't clutter our already busy lives. They should work well and should NEVER compromise our health and wellbeing.

We believe in keeping things small. We think this leads to greater accountability and personal engagement, and ensures that more of our values are expressed in everything that we do. It keeps us honest and more connected. It ensures better quality control and a great customer experience. And the closer we are to our products, the more passionate we are about creating them - and passion is contagious!

We believe in a shorter shelf life. We want to change the perception that a longer-lasting product is a better product. If we buy less products in smaller quantities, we can invest in more natural and organic options that contain less chemicals and preservatives, and this means better health for us and our families.

We believe that beauty comes from the inside as well as the outside. We think that thoughtful rituals can nourish and rejuvenate us in both visible and invisible ways. And we believe that the "invisible" things have a way of showing through. We strive for skincare that is more than just skin-deep.

We believe in skincare before makeup. The healthier your skin is, the less you'll want to cover it up and the more its natural beauty will have a chance to shine through. We want less women to feel that they HAVE to wear makeup in order to look beautiful. Makeup should be a choice! We love going bare-faced and believe there is nothing more flattering on anyone than a radiant smile, a healthy flush, and glowing natural skin.

We believe in connecting with nature and giving back to the environment. We believe in awareness, and making conscious choices that do not compromise our planet. We believe in taking whatever steps we can, big or small, to ensure that nature's beauty is preserved for future generations.